Kanon Organic Vodka

— Advertising / Brand Collateral / Print

Rebels Studios was tasked to develop the visuals of the US launch for Swedish organic (yep!) vodka brand Kanon Vodka, just in time for Miami Music Week 2014. I helped out with the design together with the creative director, Erik Gustafsson.

Agency: Rebels Studios

The Company History

In 1580, King Karl IV of Sweden built the Åkers Styckebruk foundry in Gripsholm to produce cannons for the Swedish army – and the distillery to make vodka for its workers.

By 1775, King Gustaf III had monopolized alcohol production to fund his many wars and even borrowed money from the owner of Åkers Styckebruk, Joachim von Wahrendorff. Unable to pay his debt back to von Wahredorff, King Gustaf made Gripsholm a Royal Distillery.

17 years later, Gustav IV Adolf outlawed the private production of spirits, and Gripsholm shut down for over 200 years until Sweden lifted the monopoly. Determined to revive the legacy, current Kanon Vodka owner Peter Hjelmset began construction of the modern distillery in 2008 for a glorious comeback.

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Production Deliverables / Aerial Banners

Some traditional OOH advertising with some sprinklered guerrilla on top.

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Production Deliverables / Wallscapes

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Production Deliverables / Transit Shelters

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Production Deliverables / Taxi Tops & Wraps

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Production Deliverables / LED screen at SLS Hotel Miami

Crafted by Andreas Arvidsson.

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Production Deliverables / Video Projections

Crafted by Andreas Arvidsson.

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Cocktail Book

A cocktail book was designed and delivered to influencers behind the bars of Miami.

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Drink Tickets

Free drinks and good times at Kanon Vodka sponsored #DECADE music festival.

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