Foxtail Pool Club

— Identity & Logotype / Artwork / Website

In 2015 record producer and DJ Steve Angello (ex-Swedish House Mafia) hosted his Vegas summer residency at Foxtail Pool Club, SLS Hotels.

Agency: Rebels Studios

Collaborators

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Logotype

The logotype of Steve Angello's winter residency, dubbed “Reflections”, at Life Nightclub at the same hotel had its base in the typeface Univers. Another cut of the family was used to tie the residencies together while maintaining a distinct separation.

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Typeface & Colors

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Visual Concept

Brief: "Summer feel". After a few trial and errors, we came up with with the versatile approach of doing a Wall of Flowers as the visual identity of the residency. Just imagine the instagrammable impact of the red carpet backdrop...

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In the Wild

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Social Media Graphics

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Web Banners

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Website

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