Foxtail Pool Club

Logotype

The logotype of Steve Angello's winter residency, dubbed “Reflections”, at Life Nightclub at the same hotel had its base in the typeface Univers. Another cut of the family was used to tie the residencies together while maintaining a distinct separation.

Typeface & Colors

Visual Concept

Brief: "Summer feel". After a few trial and errors, we came up with with the versatile approach of doing a Wall of Flowers as the visual identity of the residency. Just imagine the instagrammable impact of the red carpet backdrop...

In the Wild

Social Media Graphics

Web Banners

Website