Helena Legend

— Identity & Logotype / Artwork

Australian electronic music producer Helena Legend was looking to update her visual identity to coincide with a series of new music releases.

I. Logotype

Helena Legend was looking for a straightforward, no fuss, mature logotype.

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II. Symbol

As a complement, we created a symbol derived from the logotype.

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Typeface & Colors

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Artwork

Now, having the wordmark and symbol as the sole foundation, we took this opportunity to create a set of simplistic dynamic patterns bordering to optical art to be used on the upcoming releases “Koda”, “Storm” and “Wake Up”. You may say "hey" and that these are "just patterns". They are, but they are subtle hints to the meaning of each track title.

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Merch

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In the Wild

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Stationery

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Social Media Graphics

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Web Banners

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The Music